Softly yours.

Softly yours.

Embroidered co-ord sets in rich winter shades, cut for all-day comfort and finished with delicate detail.

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Printed florals.

Printed florals.

Scalloped edges and floral prints on soft, easy-to-wear fabric, made to stand out quietly.

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Easy, cosy days.

Easy, cosy days.

Relaxed hoodie sets in warm fabric that move from morning errands to evening plans.

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  • Free delivery across Pakistan
  • Size guide for the right fit
  • Easy returns & exchanges
  • WhatsApp support
The winter edit.

The winter edit.

Embroidered sweatshirt sets and wide-leg trousers in deep plum and soft neutrals, designed to keep you warm without losing the polish.

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Embroidered dresses.

Rich colour, fine detail and a silhouette made for evenings. Our new embroidered dresses are being stitched now.

Made for your everyday elegance.

Seashells By Zoeyna is a Pakistani women's label built around comfort and quiet detail. Every piece is chosen for how it feels as much as how it looks, so you can dress well without trying too hard.

Read our story
  • Soft fabricsChosen for comfort through the day.
  • Refined fitsClean cuts that move with you.
  • Day to eveningSets that need no extra styling.
  • Made in PakistanDesigned for the modern woman.

Dressing well should feel effortless.

Soft fabrics, thoughtful cuts and delicate embroidery, made for the way you live.

Follow along

New arrivals and behind the scenes, first on our channels.

Stay in the loop.

New arrivals and quiet updates, shared occasionally.